"One-Sentence Persuasion" that shows very well the ingredients to make people follow a specific objective
People will do anything for those who encourage their
dreams, justify their failures, allay their fears, confirm their
suspicions and help them throw rocks at their enemies.
People will do anything for those who encourage their dreams,
justify their failures, allay their fears, confirm their suspicions and
help them throw rocks at their enemies.
That single 27-word sentence contains five of the most important insights I’ve seen in studying persuasion.
1. Encourage their dreams.
2. Justify their failures.
3. Allay their fears.
4. Confirm their suspicions.
5. Help them throw rocks at their enemies.
Removal all doubts results in complete compliance. This is what the Slave Drivers want.
Monday, September 21, 2015
Ponder on this - in my own experience
Posted by DandyLion at 1:44 PM
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment