Lightning strikes from the ground up ...

Cloud-to-ground lightning comes from the sky down, but the part you see comes from the ground up. A typical cloud-to-ground flash lowers a path of negative electricity (that we cannot see) towards the ground in a series of spurts. Objects on the ground generally have a positive charge. Since opposites attract, an upward streamer is sent out from the object about to be struck. When these two paths meet, a return stroke zips back up to the sky. It is the return stroke that produces the visible flash, but it all happens so fast - in about one-millionth of a second - so the human eye doesn't see the actual formation of the stroke.
Source: National Severe Storms Laboratory